Corteiz

Founded in 2017, Corteiz began with a limited run of screen-printed t-shirts and crewnecks featuring its Alcatraz logo, a symbol of rebellion against norms. The brand later expanded to include tracksuits, shoes, and bags, selling primarily through a private Instagram and a password-protected website. Known for guerrilla marketing, Corteiz has used unconventional strategies, including campaigns where customers exchanged metro tickets and high-end jackets for Corteiz items, a 99p pop-up stall for cargos, and a denim swap event in New York. Despite an initial trademark dispute, Nike collaborated with Corteiz on a sneaker release in 2023, and then again in 2024.